Nielsen’s State of the Media: Consumer Usage Report

Nielsen's latest report on consumer usage shows large adoption in mobile and social media (no suprises there).  Click here to view Nielsen's 2011 State of the Media: Consumer Usage Report as a PDF.

Report: Consumer Media Usage Across TV, Online, Mobile and Social

January 6, 2012

Almost one in three U.S. TV households – 35.9 million – owns four or more televisions, according to a new report on media usage from Nielsen. Across the ever-changing U.S. media landscape, TV maintains its stronghold as the most popular device, with 290 million Americans and 114.7 households owning at least one. In contrast, 211 million Americans are online and 116 million (ages 13+) access the mobile Web.

For more insights on usage and trends across TV, mobile, online, and social media download Nielsen’s State of the Media: Consumer Usage Report.