Digital coupon innovation is progressing at light speed. I help lead innovation efforts at Valpak (that familiar blue coupon envelope that arrives in your mailbox each week). Some of the the more interesting innovations Valpak has already brought to market include augmented reality campaigns with Martha Stewart and leveraging the Junaio app to feature Valpak local savings offers via mobile devices.
Additionally, Valpak has launched several QR code sweepstakes promotional campaigns and now integrates QR codes as a mobile engagement mechanism for advertisers that utilizes print media to drive to mobile.
Future innovations in the space by a host of large and niche players in the space include: gesture-based sharing, nearfield communication (NFC) tie-ins, leveraging gamification modeling, increased LBM (location-based marketing) reliance, social commerce, deep social graph integration, markerless (natural object) augmented reality, interactive video and media platforms, and touch-screen technology to distribute savings offers and engage consumers looking for coupons and deals, just to name a few.
Below is a Mashable article that speaks to some shorter term opportunities for the digital coupon space.