HubSpot's resident social media scientist Dan Zarella released a new report on how to get the highest number of click-throughs for your tweets.
Some of the information (presented below in a handy infographic) is stuff we already knew: Tweets between 120 and 130 characters tend to get retweeted more often than longer and shorter tweets and tweeting links at a slow rate gets more clicks, for example. But other findings - including click-through rates for tweets containing the word "daily is out" by paper.li users - were surprising.
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