Wednesday, January 18, 2012

Life 100 Years from Now: Predictions via BBC

Interesting predictions via BBC's News Magazine.  Time travel not mentioned, but imagine we'll be making progress (tied to speed of light travel, worm holes and black hole navigation investigation) - make take 500 years. 



Twenty top predictions for life 100 years from now

Last week we asked readers for their predictions of life in 100 years time. Inspired by ten 100-year predictions made by American civil engineer John Elfreth Watkins in 1900, many of you wrote in with your vision of the world in 2112.
Many of the "strange, almost impossible" predictions made by Watkins came true. Here is what futurologists Ian Pearson (IP) and Patrick Tucker (PT) think of your ideas.
Robot1. Oceans will be extensively farmed and not just for fish (Jim 300)
IP: Likelihood 10/10. We will need to feed 10 billion people and nature can't keep up with demand, so we will need much more ocean farming for fish. But algae farming is also on the way for renewable energy, and maybe even for growth of feedstock (raw materials) or resource extraction via GM seaweed or algae.
PT: Good chance. According to Dennis Bushnell, chief scientist at the Nasa Langley Research Center, saltwater algae that's been genetically modified to absorb more nitrogen from the air than conventional algae could free up to 68% of the fresh water that is now tied up in conventional agriculture. This water could go to thirsty populations.
2. We will have the ability to communicate through thought transmission (Dev 2)
IP: Likelihood 10/10. Transmission will be just as easy as other forms of brain augmentation. Picking up thoughts and relaying them to another brain will not be much harder than storing them on the net.
PT: Good chance. Synthetic telepathy sounds like something out of Hollywood but it is absolutely possible, so long as "communication" is understood to be electrical signals rather than words.
Brain3. Thanks to DNA and robotic engineering, we will have created incredibly intelligent humans who are immortal (game_over)
IP: Likelihood 9/10. It is more likely that direct brain links using electronics will achieve this, but GM will help a lot by increasing longevity - keeping people alive until electronic immortality technology is freely available at reasonable cost.
PT: Good chance. The idea that breakthroughs in the field of genetics, biotechnology and artificial intelligence will expand human intelligence and allow our species to essentially defeat death is sometimes called the Singularity.
4. We will be able to control the weather (mariebee_)
IP: Likelihood 8/10. There is already some weather control technology for mediating tornadoes, making it rain and so on, and thanks to climate change concerns, a huge amount of knowledge is being gleaned on how weather works. We will probably have technology to be able to control weather when we need to. It won't necessarily be cheap enough to use routinely and is more likely to be used to avoid severe damage in key areas.
PT: Good chance. We will certainly attempt to. A majority of scientists in the US support a federal programme to explore methods for engineering the Earth's climate (otherwise known as geoengineering). These technologies aim to protect against the worst effects of manmade climate change.

 

5. Antarctica will be "open for business" (Dev 2)
IP: Likelihood 8/10. The area seems worth keeping as a natural wilderness so I am hesitant here, but I do expect that pressure will eventually mean that some large areas will be used commercially for resources. It should be possible to do so without damaging nature there if the technology is good enough, and this will probably be a condition of exploration rights.
PT: Pretty close. Before there is a rush to develop Antarctica we will most likely see a full-scale rush to develop the Arctic. Whether the Arctic states tighten control over the region's resources, or find equitable and sustainable ways to share them will be a major political challenge in the decades ahead. Successful (if not necessarily sustainable) development of the Arctic portends well for the development of Antarctica.
6. One single worldwide currency (from Kennys_Heroes)
IP: Likelihood 8/10. This is very plausible. We are already seeing electronic currency that can be used anywhere, and this trend will continue. It is quite likely that there will be only a few regional currencies by the middle of the century and worldwide acceptance of a global electronic currency. This will gradually mean the others fall out of use and only one will left by the end of the century.
PT: Great try! The trend on this is actually more in the opposite direction. The internet is enabling new forms of bartering and value exchange. Local currencies are also now used by several hundred communities across the US and Europe. In other words, look for many more types of currency and exchange not fewer, in the coming decades.
7. We will all be wired to computers to make our brains work faster (Dev 2)

IP: Likelihood 10/10. We can expect this as soon as 2050 for many people. By 2075 most people in the developed world will use machine augmentation of some sort for their brains and, by the end of the century, pretty much everyone will. If someone else does this you will have to compete.
Big Morongo Wildlife Preserve (2007)



Will deserts become tropical forests?



8. Nanorobots will flow around our body fixing cells, and will be able to record our memories (Alister Brown)
PT: Good chance. Right now, medical nanorobots exist only in theory and nanotechnology is mostly a materials science. But it's a rapidly growing field. Nanorobots exist within the realm of possibility, but the question of when they will arrive is another matter
IP: Likelihood: 7/10.
9. We will have sussed nuclear fusion (Kennys_Heroes)
IP: Likelihood 10/10. This is likely by 2045-2050 and almost certain by 2100. It's widely predicted that we will achieve this. What difference it makes will depend on what other energy technologies we have. We might also see a growth in shale gas or massive solar energy facilities. I don't think that wind power will be around.
10. There will only be three languages in the world - English, Spanish and Mandarin (Bill Walker)
IP: Likelihood 8/10. This does look like a powerful trend, other languages don't stand a lot of chance. Minor languages are dying at a huge rate already and the other major ones are mostly in areas where everyone educated speaks at least one of the other three. Time frame could be this century.

 
11. Eighty per cent of the world will have gay marriage (Paul)
IP: Likelihood 8/10. This seems inevitable to those of us in the West and is likely to mean different kinds of marriages being available to everyone. Gay people might pick different options from heterosexual people, but everyone will be allowed any option. Some regions will be highly resistant though because of strong religious influences, so it isn't certain.
12. California will lead the break-up of the US (Dev 2)
IP: Likelihood 8/10. There are some indications already that California wants to split off and such pressures tend to build over time. It is hard to see this waiting until the end of the century. Maybe an East Coast cluster will want to break off too. Pressures come from the enormous differences in wealth generation capability, and people not wanting to fund others if they can avoid it.
Elevator - artwork by Gabriel Orozco13. Space elevators will make space travel cheap and easy (Ahdok)
IP: Likelihood 8/10. First space elevators will certainly be around, and although "cheap" is a relative term, it will certainly be a lot cheaper than conventional space development. It will create a strong acceleration in space development and tourism will be one important area, but I doubt the costs will be low enough for most people to try.
14. Women will be routinely impregnated by artificial insemination rather than by a man (krozier 93)
PT: Pretty close. At the very least, more couples are choosing advanced fertility techniques over old-fashioned conception. Pre-implantation genetic diagnosis, in which an artificially inseminated embryo is carefully selected among other inseminated embryos for desirability, is becoming increasingly common in fertility clinics. Using this technique, it's now possible to screen an embryo for about half of all congenital illnesses. Within the next decade, researchers will be able to screen for almost all congenital illnesses prior to embryo implantation.
IP: Likelihood 5/10.
15. There will be museums for almost every aspect of nature, as so much of the world's natural habitat will have been destroyed (LowMaintenanceLifestyles)
PT: Pretty close. I cannot comment on the museums but the Earth is on the verge of a significant species extinction event. Protecting biodiversity in a time of increased resource consumption, overpopulation, and environmental degradation will require continued sacrifice on the part of local, often impoverished communities. Experts contend that incorporating local communities' economic interests into conservation plans will be essential to species protection in the next century.
IP: Likelihood 2/10.
16. Deserts will become tropical forests (jim300)
IP: Likelihood 7/10. Desert greening is progressing so this is just about possible.
17. Marriage will be replaced by an annual contract (holierthanthou)
HandsIP: Likelihood 6/10. I think we will certainly see some weaker forms of marriage that are designed to last a decade or two rather than a whole lifetime, but traditional marriage will still be an option. Increasing longevity is the key - if you marry at 20 and live to well over 100, that is far too long a commitment. People will want marriages that aren't necessarily forever, but don't bankrupt them when they end.
18. Sovereign nation states will cease to exist and there will be one world government (krozier93)
PT: Great try! However, I think that the trend is in the direction of more sovereign nations rather than fewer. In the coming years, corporations or wealthy private citizens will attempt to use earth-moving technologies to build their own semi-sovereign entities in international waters.
IP: Likelihood 2/10.
19. War by the West will be fought totally by remote control (LowMaintenanceLifestyles)
IP: Likelihood 5/10.
20. Britain will have had a revolution (holierthanthou)
IP: Likelihood 7/10. Well, possible, but not as likely as some other trends.

Tuesday, January 17, 2012

comScore Publishes December 2011 U.S. Online Video Rankings; Facebook Slips | TechCrunch

comScore Publishes December 2011 U.S. Online Video Rankings; Facebook Slips | TechCrunch:

'via Blog this'

Google+ - The Imperative of Establishing a Strong Presence

Excellent post on the importance of being engaged and how to build influence on the Google+ platform. The graphic below depicts the massive and fast growth Google+ has experienced and is relevant to the importance of establishing a strong presence on Google+.








Google plusWhen Google announced last week that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social search on their result pages for logged-in users (including relevant Google+ pages).
This sudden – but already foreseen – move from Google is definitely going to make massive changes on how businesses should market themselves, as this is certain to affect traditional online marketing methodologies.
There are billions of searches happening everyday (worldwide), and with the recent report from ComScore, stating that Google+ has already reached 67 million users since last November (and is expected to grow more in the coming months), they can easily develop this as a culture to searchers/users, in which the only thing that seasoned marketers can do is to adapt.
Google+ is Google 2.0, and in Rand’s recent whiteboard moz video on why a Google+ strategy is vital to marketers and businesses, you’ll see how they are really pushing Google+ on their search results.
So why is building your brand’s presence on Google+ necessary:
  • Google+ is already taking over search results, if you’re an authoritative figure in this social platform, then it’s easier to yield traffic and leads to your site/business, as your Google+ presence will improve your search visibility.
  • Google will eventually pull social and brand data from this channel to determine highly authoritative figures/content in any industry (AuthorRank).
Goals and objectives in building your Google+ Authority:
  • Increase the number of people that have you in their circles.
  • Increase the number of re-shares and +1’s of your Google+ content (content you share).
  • Increase the number of mentions of your Profile/Page in Google+.
  • Increase external activity, which can be measured through the amount of +1’s of your site’s content.
Below are just some tips on how you can build and continuously improve your authority on Google+.

Authorship Markups

Optimizing your content by including the rel=”author” tag and reciprocating it with your Google+ profile has been one of the most efficient ways in increasing your posts/pages’ SERP click-through rate, as it’s perceived as a more trustworthy and credible content when displayed on search results.
Authorship markup
I’ve written a guide last year on how you can implement this markup to a website/blog and you can check the post here.

Google+ Button

Of course, allowing your site visitors to +1 your content is also one of your Google+ strategy’s foundations, as Google uses these sharing/voting data to analyze the strength as well as the popularity of your website and its content.
The placements of your Google+ 1 button is very important, as making it more visible increases the chances of your button being clicked by your readers. You can place it above the fold or at the end of each of your site’s content to draw actions from your visitors.

Optimize Google+ Page/Profile

This is basic, where most of the task will only require you to complete your Google+ profile, and to allow your page as well as your posts to be publicly visible to logged off users and in search results. Your page/profile’s tagline and introduction are its meta description, so optimizing it by including your targeted keyword(s) may also enhance CTR and attract people to adding you.
You can check out Kristi Hines’ guide on how you can easily optimize your Google+ page.

Promote your Google+ page on your other social platforms

Perhaps the easiest way to attract people to add you in their circles is to first start with the social networking sites that you already have a following base (Twitter and Facebook). Promote the link to your Google+ profile/page through these networks, and that’s probably it.

Promote Google+ page via Content Marketing (CTA)

Include a link to your Google+ page whenever you distribute content externally (guest blogs, slide presentations and videos), especially on your author profile. This method has proven to have high success rate, particularly if you’re providing high-utility content on websites where your target audience are highly engaged.
Use the link to your Google+ page/profile as your external as well as your site’s socially engaging content’s call to action, to attract more of your audience into adding you to their circles.

Linking to your Google+ page from your Blog comments

Comment marketing is an effective way of reaching out and building relationships with your link prospects (and even in targeting their readers/followers), as by simply contributing to the discussion you’ll be able to be recognized in your industry as an active contributor.
Linking to your Google+ page instead of your site’s homepage can help establish a stronger foothold when aiming to build relationships, as it puts more emphasis on building a connection rather than just building a link.
Leading blog owners and their readers to your Google+ profile, very possible if they’re finding your comments really useful, are more perceptible to taking actions (adding you to their circles). And using this method also sends positive signals to Google, as you are building relevant links to your profile.

Build Conversations

Reach out to people that have you in their circles or people within your circle by communicating to them. You can start off by commenting on the things they share on Google+ or by responding to people who comment on your posts. It will eventually give you more exposure when people in their circles start noticing your conversations with them.
Engage the right people in targeted discussions and you’ll certainly do fine.

Share useful and relevant Content to your Circles

The more you are sharing valuable content on Google+, the more chances of getting your posts re-shared and/or +1ed by the people in your circles. This builds up your authority and popularity as a user, as people are finding you as a great resource of content in your industry.
Personalizing your posts, by including your own opinions about the content you are sharing, can entice commenters, which again can improve the social data that Google will be collecting from your account.

Connect with Influencers through Google+ Ripples

Ripple is a feature on Google+ that allows users to see the flow of how a certain content has been continuously shared on Google+, in which users can see the top sharers as well as the influential ones who have shared that particular content (a very powerful set of data that can be viewed in a separate webpage).
Casey Henry of SEOmoz wrote an extensive guide on how to use Ripples to connect and engage with influencers and you can check it out to learn more about how to utilize it in collecting data, studying your target audience’s behavior towards content and in finding influencers in your industry that you can target to build relationships with.
In case you’re wondering what it looks like:

Tagging People in your Circles when promoting your own Content

You can specifically do this when you have cited or linked out to their works from your content. It’s one of the best ways to get into their radar, and hopefully to have your content shared by them.

Increase activity on your Google+ page

There are a lot of events that you can do to make your Google+ page more active such as:
  • Launching live Q&A sessions, where you can invite people to ask industry related questions and have them answered by you or an invited guest (this is being done on Facebook fanpages and Twitter to increase the number of likes/followers).
  • Using Google+ brand pages as a platform for CRM, wherein you can accommodate and/or address consumer-related discussions.
  • Organizing contests, which is quite a common approach on other social media platforms to increase the number of followers and to build brand awareness.

My takeaways

Google+ may pollute search results, by serving bias content (seeing as results would be based from personal and social activity). Finding more useful and spot on content/information could be disrupted by this move from Google.
On the other hand, marketers might find it harder to shift their strategies to getting more social, especially to those who have been accustomed to backend marketing, but in the end, all that we can really do is to adapt to these changes.
Keep on building great content, because when you keep on producing useful content, people will always know how, where and why they need to find you.
If you liked this post, you can add me on Google+ and follow me on Twitter @jasonacidre.

2012 Social Media Trends

Interactive TV to continue its rise and include social media, web browsing, apps, along with native device strengths in large display, in home as primary media consumption and 3D. TechCrunch article below:


Some Key Social Media Trends To Look For In 2012 


JOSEPH PUOPOLO  -    Sunday, January 15th, 2012



Social-Media-CollageEditor’s note: Guest contributor Joseph Puopolo is an entrepreneur and start-up enthusiast, who blogs on a variety of topics including green initiatives, technology and marketing,

In 2011, social media had its share of growing pains. Large brands and corporations took to social media in force to try to find footing in this expanding medium. Some brands found success, while others found peril and new PR nightmares. One person who has helped brands navigate the proverbial social media minefield isAmy Jo Martin. She is the founder of Digital Royalty, a social media firm that has set itself apart by helping A-listers find their social media voice.
Amy works with people like Dana White of the UFC, Dwayne “The Rock” Johnson of acting/WWE fame and brands like Nike and Fox Sports (and now Joel Stein). Her specialty is working with organizations or individuals and making them look good online. Since the online world is in perpetual flux, I wanted to get Amy’s take on the social media landscape for 2012.
Here were a few key trends Amy said we should look out for in 2012:
1. Social TV Integration
Many shows have already begun to integrate social TV, either through polling or integrating social elements within the show. See my example of how both the UFC and WWE are integrating social media into their programming. Social media played a pivotal role in the last presidential election, and it will likely be more integrated into political broadcasts.
As each news channel fights hard to keep their viewers engaged, networks like CNN and Fox have made significant strides to engage their audience, although some would argue that this social media integration has come at the expense of hard-hitting journalism and analysis.
2. TV Is Going Online in a Big Way
2012 will be the first time that the Super Bowl will be streamed live to the world. Since the Super Bowl is generally viewed as the mother of all advertising spectacles, it will add a new dynamic into the digital component to advertising and social media integration.
3. Facebook Credits Take Center stage
Facebook in 2012 has the potential to project its power and truly take Facebook credits into a viable currency. Amy puts it quite well when she says “they’re building an online destination we’ll never need to leave, and my guess is they’re only about 8% of the way through their product roadmap.”
4. Big Business Has Woken Up
The way corporate entities approach social media is shifting. Many companies realize that setting up Twitter, YouTube and Facebook accounts is not going to cut it as their social media strategy. Brands will need to seriously shift their perspective by treating social channels more like communication channels and less like an advertising channels in order to make a difference. From my perspective this transition has already occurred, judging by the extent to which brands’ Twitter accounts are now used as channels for CRM and customer support, managing pissed off or happy customers in near realtime.
5. ROI Is Still Huge
ROI will remain a key metric to any social media strategy. The concept of engagement is now becoming more and more an excepted metric. CEO adoption of social media is improving, and more CEOs are recognizing the benefits of humanizing their brand by taking to Twitter.
Customer service, research and image branding could all be considered social media intangibles, yet all three are obviously important in business. Social channels impact every single aspect of business from human relations to finance, sales, operations and legal. It’s important for everyone to understand how social media affects their role and responsibilities. Opposite of television, social media is a dialogue vs. a monologue and if a brand is able to collect opinions real-time in high volume via social channels like Facebook polls, they can save a great deal of money on formal research studies.
There have been a lot of discussions about social media fatigue and whether brands refuse to play for that reason. With over a billion people on social media it’s irresponsible for any brand not to have some sort of presence. 2012 will be the year for brands to go beyond cookie cutter campaigns and really determine how it not only adds value to their company, but how it adds value for their customers. 2012 will be crucial for companies and social media. For those who don’t see a direct correlation between social media and sales consider:
“Social media is an ideal tool for moving people up the fan ladder, from being a casual fan of a brand to a loyalist, because the communication channels allow people to build stronger emotional connections with brands.”
So in 2012, the question is, how will your brand use effective strategy to move people up the fan ladder from interested to foaming at the mouth brand zealots?

Wednesday, January 11, 2012

CES 2012: Innovative smartphones, ultrabooks and mobile technology

Washington Post piece on the the innovative new designs in mobile devices and small personal comupting form factors. The entire story is here.


CES 2012: New smartphones, ultrabooks unveiled



CES 2012 is underway in Las Vegas, and after the first day Hayley Tsukayama previewedthe action yet to come including keynote addressed from Xerox and Ford:
The Consumer Electronics Show is in full swing now, with keynotes Wednesday focusing on some higher-level trends in the consumer technology world.
Gallery
Gallery


In the morning, Xerox, Verizon Communications and Ford will discuss innovation and its role in their companies’ success. In the afternoon, high-level marketing and communications officers from AT&T, General Electric, Hyundai, Facebook, Wal-Mart and Unilever will discuss marketing and branding on a global scale.
Hans Vestberg, president and chief executive of Ericsson, will also give a keynote address in the afternoon. The Swedish company is in a transition year. Ericsson ended its consumer electronics partnership with Sony but faces a greater demand for its mobile and wireless management services than ever before. The keynote speech should have some insights into the future of the mobile industry, even if it likely won’t have any flashy consumer product announcements.
This is also a day for policy at CES, with panels addressing a range of technology policy issues. Wednesday’s congressional panel features Reps. Marsha Blackburn (R-Tenn.), Lee Terry (R-Neb.), Cliff Stearns (R-Fla.), Darrell Issa (R-Calif.) and John Shimkus (R-Ill.), and probably will address the thorny issue of online piracy and copyright.
Hayley Tsukayama rounds up the themes that are expected to dominate CES 2012:
The main storylines of this year’s show are power and mobility, whether companies are hawking super-light and portable ultrabook laptops, or discussing how best to upgrade vehicles to include more high-tech features.
Green energy is expected to be a big trend at the show this year, particularly as more automakers take the centerstage. Top executives from Ford, Hyundai and Mercedes-Benz all will make appearances in keynote speeches throughout the week, and Ford’s hybrid model, the Fusion, is the official car of the conference. Car companies are likely to focus not only on green energy, but also connectivity by exploring how drivers can use apps to monitor what’s going both in and outside their vehicles.
Gadget lovers also can expect plenty of announcements about faster, bigger smartphones as the four major mobile phone providers rush to release more 4G devices to market. Last year, Verizon introduced the HTC Thunderbolt, LG Revolution and Samsung Galaxy Tab at the show, and this year AT&T is expected to be pushing its ever-growing 4G portfolio.
Two holdover trends from last year — tablets and smart TVs — also are expected to make a big splash at the show. The tablet market is still maturing and more companies are jumping into the fray offering a variety of screen sizes and other distinguishing features, such as Pantech’s“waterproof” Element tablet.
Google also will have a big show, after the company announced several more partners including LG, Samsung and Vizio. Convergence will be a major theme as companies scramble to augment TV to include search, apps and Web video.
The trend that’s gotten the most mention has been the rise of ultrabooks — slim, powerful laptops that are, in some part, designed to go after the market that Apple has seized with its MacBook Air. These computers cart faster, better chips, lighter components and sleeker design, as shown by laptops such as the expected HP Spectre.
A new entrant into the smartphone market was announced today by Motorola, as Laura June of The Verge reports:
No surprises here, but Motorola and Verizon have just announced the 0.5-inches thick LTE Droid 4. The Droid 4 has a 4-inch, qHD display with a 1.2GHz dual-core processor, 1GB of RAM, and 16GB of onboard memory. Additionally, the 8 megapixel camera can shoot 1080p, HD video. There is no specific availability but it should be making its way to Verizon in the coming weeks.